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Global Icons is a truly unique licensing and merchandising company
specializing in promoting and merchandising entertainment properties.
Our mission is to fully understand the attributes of our clients and
successfully market them as powerful commercial and cultural icons. The
company was founded as a response to the growing need for
attentiveness and accountability to renowned celebrities and their families,
to corporate trademark owners, and to television and film properties.
Global Icons' primary focus is to devote personalized attention to each
and every client so as to become sensitive to their individual financial and
philosophical goals. In this way, we are able to preserve the integrity of our
clients' images while seeking out the most aggressive commercial
opportunities.
We are quite different from other licensing agencies in that we deliver
specialized "value-added" services. In addition to licensing and
merchandising, Global Icons excels at "branding" (i.e. strategically
positioning) our clients' images and identity through strategic promotions,
advertising, direct mail and public relations. Through our sister company,
Virtual Celebrity Productions, we also lead the way in finding new
technology applications and thus new markets for our celebrity and
corporate images. Given these unique capabilities, we are able to tap into
significant commercial opportunities that are not only lucrative but
thematically in tune with our clients' wishes.
We believe our approach to licensing is unique in today's marketplace
because our mandate as a company combines enormous amounts of
creativity, expertise and work ethics. From a strict business perspective,
integrity coupled with quality service and specialized attention are
essential ingredients to long-term success. At Global Icons, we not only
understand these precepts, we embrace them.
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