Defining Excellence in Licensing Our licensing team is staffed with seasoned experts that collectively have decades of experience in the licensing and merchandising industry. From corporate trademarks and brands to entertainment properties, we have the experience and relationships with licensees, manufacturers, retailers, advertising agencies and promotional partners to launch and manage a tailor-made licensing program for each client. Our strategic vision for each client typically focuses on the common categories of: Licensed Merchandise This traditionally entails licensing proprietary images and marks owned by our clients. We search for the right licensee, based on product quality, financial history, creative vision, and appropriate distribution, to create a range of retail products. Possible merchandise categories include gifts and novelties, stationery and social expressions, toys, apparel, accessories, housewares, health and beauty aids, food and beverage, home furnishings, hardware and outdoor equipment. Advertising, Promotions & Endorsements Our entertainment properties can provide immediate equity to print, television, radio or outdoor advertising. With a select roster of powerful icons that instantly allow consumers to identify with lifestyles of the rich and famous, we have established a rapport with key executives at major advertising and promotional agencies. We continue to build on our history of positioning our clients for use in creative campaigns and product promotions around the world. For new clients, we begin with an internal assessment that reviews any previous achievements in licensing and your corporate philosophy and goals for your brand. The result is a comprehensive marketing plan that details the appropriate target markets and demographics of potential consumers, recommended merchandise categories and channels of distribution, and retail and promotional strategies, among other things. We research and highlight special dates, anniversaries or milestones that are associated with your brand or property, in order to pursue appropriate promotions or special edition merchandise. We study the history, status and significance of your trademarks and brands and set territorial and product priorities. When you become our client, we then identify, solicit and screen potential licensees and facilitate the negotiation of terms and conditions of licensing agreements and coordinate the execution of those agreements. Because of our depth of collective experience, we have access to an abundance of quality contacts and relationships that can help bring our clients' worldwide marketing goals to fruition. Whether your vision and desire is to approach only select advertising agencies, upscale manufacturers or a mass audience, Global's collective resources enable us to target and deliver an individualized, unique licensing program to your satisfaction. Licensee Support Global Icons does not consider its job complete when a licensee has signed a contract. Rather, this phase is just the beginning of the long-standing, fruitful partnership we maintain with our participating licensees. Our continuous and proactive support of each and every licensee is unparalleled in the industry. Each licensee is provided assistance in such areas as conceptual design, sample and artwork approval, merchandising and quality control. Furthermore, in order to unify the client's brand, Global will help coordinate the marketing and public relations of the trademark. When appropriate, we will direct the licensees in making the strongest possible brand presentations to the management of targeted retail accounts. By being service driven and responsive to the individual needs and requests of our licensees, Global Icons is able to ensure that the licensed products support the image, quality and value associated with a client's trademark, resulting in increased sales and royalty revenue.