Global Icons - Building Brands and Profitability Through Licensing

<body text="black" link="#003366" alink="#99cdff" vlink="#993300" bgcolor="#6699cc" iccprofile="../AppleRGB.icm"> This site requires the use of a frames-capable browser, such as a newer version of <a href="http://www.netscape.com/">Netscape Navigator</a> or <a href="http://www.microsoft.com/ie/">Microsoft Internet Explorer</a>. Content of Frame: LICENSING & ENDORSEMENTS Global Icons' Marketing and Licensing Division is a team of seasoned industry experts with decades of experience in the licensing and commercial usage of celebrities' images, corporate trademarks, and television and film properties. Our business typically falls into two categories: • Licensing & Merchandising - the licensing of the images and marks of our clients on various retail products including gifts and novelties, stationery and paper goods, apparel, accessories, house wares, health and beauty aids, food and beverages and home furnishings. • Advertising & Endorsements - working with advertising agencies and public relations firms to position our clients as spokespersons for their corporate clients' advertising and promotional campaigns throughout the world. When working with a new client, we initially conduct internal and externally commissioned market research to determine the appropriate target markets and demographics for merchandise and endorsement categories to pursue as well as specific qualified companies to approach. Likewise, we develop a Confidential Client Profile (CCP) for each of our clients. With celebrity or sports clients, we document their life and career, including awards, achievements, charitable affiliations and previous endorsement and licensing ventures. We also research and highlight special dates, anniversaries or milestones that may be approaching. For the trademarks, organizations and brands that we represent, we study their history, the status of their trademarks, and the significance of their brands. We build a complete profile on the television and film properties that we represent, including demographic research, character and cast descriptions, etc. All of this enables us to develop a multi-year, strategic marketing plan around each client, designed to build and sustain interest among the identified demographic audience as well as to cultivate new fans and customers. We set territorial and product priorities and establish licensing controls. We then identify, locate, solicit and screen potential licensees. Finally, we facilitate the negotiation of terms and conditions of licensing agreements and coordinate the execution of those agreements. Because of Global's depth of collective experience, we have access to an abundance of quality contacts and relationships that can help us bring our clients' worldwide marketing goals to fruition. Whether your vision and desire is to approach only select advertising agencies or upscale manufacturers, Global's collective resources enable us to target and deliver individualized, unique marketing programs to your satisfaction. LICENSEE SUPPORT Global Icons does not consider its job complete when a licensee has signed a contract. Rather, this phase is just the beginning of the long-standing, fruitful partnership we maintain with our participating licensees. Our continuous and proactive support of each and every licensee is unparalleled in the industry. Each licensee is provided assistance in such areas as conceptual design, sample and artwork approval, merchandising and quality control. Furthermore, in order to unify the client's brand, Global will help coordinate the marketing and public relations of the trademark as well as licensees' appearances at various industry trade shows. When appropriate, we will direct the licensees in making the strongest possible brand presentations to management of targeted retail accounts. By being service driven and responsive to the individual needs and requests of our licensees, Global Icons is able to ensure that the licensed products support the image, quality and value associated with the client's trademark, resulting in increased sales and royalty revenue. </body>