Global Icons - Building Brands and Profitability Through Licensing
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"In real life most film people are a disappointment. I, on the
other hand, am better in real life than in the movies."
• Worldly, sensual, and always mysterious, Marlene Dietrich's impact has
been so powerful, her image so truly unique, that her status as a
Hollywood star of the first magnitude is beyond question.
• She was born Maria Magdalene von Losch in Berlin, Germany on
December 27, 1901.
• Her stage demeanor of profound unconcern, her husky voice and her
shapely legs served to distinguish her in a series of German and Austrian
films, plays and musicals throughout the 1920's.
• In 1929, director Joseph Von Sternberg spotted her dancing in a review
and cast her in the lead role in the "Blue Angel."
• In 1930 Dietrich became a contract player at Paramount Studio where
she starred in such films as "Morocco," Dishonored," "Blonde Venus," and
"Shanghai Express."
• She was so popular that her scandalous propensity for wearing slacks
caused a fashion revolution among women.
• In Frank Borsage's 1935 film "Trouble in Paradise" she first exhibited a
flair for comic timing and real expressiveness.
• "The Garden of Allah" with Charles Boyer marked her first color film.
• After heroic support of U.S. troops in the Second World War, Dietrich's
role of Frenchy in "Destry Rides Again" with Jimmy Stewart marked a
professional renaissance.
• "Witness for the Prosecution" and Hitchcock's classic "Stage Fright"
were two of her greatest later works.
• She broke box office records touring as a concert and cabaret singer
from 1953-1975.
• Dietrich's 50th record was released on CD by Sony in 1995.
• An original motion picture based on the life and times of Marlene
Dietrich is scheduled for release in the year 2000.